with a big company for this?" comments, with the help of chemists at Cornell and several years of hard work we did it. We now have a portfolio of composition patents that can create an array of interesting new products. In fact, we currently have a joint research and development agreement with the USDA to create a "healthy" alternative milkshake for the school lunch program.
The second thing that happened at the time was the issuance of the USDA Food Pyramid nutrition guidelines. It seemed to me that given people's on-the-go eating habits it was hard to get all the recommended daily servings of grains and vegetables. Therefore, I was committed to create interesting new products that could utilize WHOLE grains and WHOLE vegetables in non-solid forms. After persisting past many "you're crazy, it can't be done" and "why would you leave a senior management job
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