fruit juice and I was convinced this was the cause of his finicky eating habits. I set out to create a "disguised juice" for kids, i.e., something that would look and taste like a fruit smoothie but was really whole food in a drinkable form. Years later it turned out that my motherly instincts were correct. More than 8 ounces of juice a day for a preschooler has been clinically proven to have a lifelong adverse affect on growth and weight.
				Denise Devine, founded the company after working several years for a Fortune 100 Food Company. At the time, two things were happening. First, as the mother of young children I became exceedingly interested in nutrition and evermore frustrated and angry about the "garbage" the large companies continued to market to our children. I firmly belived that whole foods could be formulated to be just as appealing and fun as the "junk." At the time, my toddler son was drinking too much
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